Insights

Collagen consumer popularity is at an all-time high – but for how long? How well is collagen accepted in your region compared to other well-known health ingredients? What are the key factors for the success of health ingredients and how is collagen ranked? Collagen is getting mainstream – how can you make sure to stand out from the crowd?

Traditionally, collagen peptides for bone and joint health targeted the elderly population and a lot of studies were performed on this demographic which has risks of developing osteoporosis and osteoarthritis. However, in recent years we have seen a huge growth in the sports nutrition market featuring collagen products for bone and joint health.

With more and more consumers responding to healthy living and fitness trends globally, sports nutrition has become the fastest growing category within consumer health, with an estimated growth of ~8.5% between 2019 and 2024. (1) What are some of the main trends in sports nutrition (2) and what do they mean for your collagen consumer market?

​Collagen’s health benefits have been known for centuries, but only in 1970s, collagen started gaining mainstream appeal, reaching different consumer groups.1 30 years after, collagen pe​​ptides are experiencing growth globally – what are some of the key drivers supporting its growth and why collagen can be a ​value-added ingredient for your...