观点 — 博客

Collagen consumer popularity is at an all-time high – but for how long? How well is collagen accepted in your region compared to other well-known health ingredients? What are the key factors for the success of health ingredients and how is collagen ranked? Collagen is getting mainstream – how can you make sure to stand out from the crowd?

Traditionally, collagen peptides for bone and joint health targeted the elderly population and a lot of studies were performed on this demographic which has risks of developing osteoporosis and osteoarthritis. However, in recent years we have seen a huge growth in the sports nutrition market featuring collagen products for bone and joint health.

With more and more consumers responding to healthy living and fitness trends globally, sports nutrition has become the fastest growing category within consumer health, with an estimated growth of ~8.5% between 2019 and 2024. (1) What are some of the main trends in sports nutrition (2) and what do they mean for your collagen consumer market?

几个世纪以来，胶原蛋白的健康益处已为人所知，但直到 1970 年代，胶原蛋白才开始获得主流吸引力，触及不同的消费群体。1 30 年后，胶原蛋白肽在全球范围内经历了增长——支持其的关键驱动因素有哪些？ 增长以及为什么胶原蛋白可以成为您产品的增值成分？